Where the website can sell more

Street Taco Seasoning wasn't on All products on launch day. It's now the first card, in both versions of the page.

Product pages and the cart drawer only have a regular Checkout button. All three wallets are already switched on in Shopify Payments, so no new app or payment setup is needed, just the buttons. Subscription items keep working: Shopify only shows the wallets that support them.

Why: phones are 82% of visits and convert at 0.85% vs 1.35% on desktop. One-tap checkout is the most reliable mobile lift on Shopify.

The cart says "Shipping: at checkout". It could say "$5.13 shipping, add $15.02 more for free shipping".

Why: nearly half of website orders pay shipping, and half of checkouts are abandoned. A surprise cost at checkout is the most common reason people drop.

A one-bag subscription is $16.99, under the $30 subscription threshold, so a new subscriber usually pays shipping. Making subscriptions always ship free gives a strong, simple reason to subscribe.

Why: only 13% of website orders include a subscription, which is low for a product people cook again and again.

Lead with 1 bag · 2 bags, free shipping (most popular) · 3 bags, save 10%, with mix and match, instead of a plain quantity box. The exact 3-bag discount is yours to set.

Why: 30% of orders are one bag, and 64 orders landed between $30 and $35, just under free shipping. Estimate: +8–12% order value, about +$2–3k a month.

Recipes are a quarter of the site's views and sell almost nothing. Each recipe now gets a "Make this with" card: the bomb it uses, its rating, Subscribe or One-time, and Add to cart, which opens the cart without leaving the recipe. On phones a small bar stays at the bottom once the card scrolls away. It picks the right bomb for every recipe automatically. Preview (staging).

Next: a 50/50 test on recipe traffic. Goal: from 0.07% to 0.5% of recipe visits ordering, about +25–30 orders a month.

On a phone the banner covers about a quarter of the screen on every first visit, often right over the buy box. Shopify can show it only in the regions that legally need it, or as a slim bar. Worth checking with whoever owns legal.

Why: it hides the most important part of the page, and every "Reject" also removes that visitor from Meta's ad optimisation.

Phone speed scores are 27–32 out of 100. Each page makes 375–560 requests to about 50–60 outside services: reviews, Klaviyo, Google tags, the Amazon tag, TikTok embeds, compliance and accessibility widgets, and more. We'd like a list of which apps and tags are still needed, then remove the rest and load reviews only when they scroll into view.

On our side: we removed 32 unused theme files we had added, and checked every page still loads cleanly.

Brine converts best of every product page (3.2%) and sold 1,196 units across channels this month, five weeks before Thanksgiving. It has no subscription plan and no seasonal page. A Thanksgiving brine page, a "Turkey + sides" bundle and an email push would catch the peak. Then gifting: 4 Nights of Mexican and the Variety Pack from mid-November.

Meta spent $22.7k this month for about $22.8k in attributed revenue. The Birria product page takes 39% of spend at a return of 1.11. The Itzelle creator page and the Chile Colorado page return 1.70, at about $25 per purchase. A Birria creator page is the obvious next one. Birria has the most social proof: 6,672 reviews at 4.8.

10,700 visits a month are people looking for a store, which is good for retail. Online they're worth nothing today. Offer them "the recipes + 15% off your next online order" for an email, and give the Costco ads (about $3.8k this month) a measurable goal: sign-ups.